Digital Campaign for the Africa SME Finance Forum in Nairobi

As the first regional event for the SME Finance Forum (managed by the International Finance Corporation), we were responsible for creating and implementing a communications plan that would attract hundreds of global fintech companies, banks and financial institutions to attend a conference in Nairobi, Kenya. Using a digital campaign focusing on social media, email marketing and traditional partner outreach, the event was attended by 370+ attendees from 170+ institutions.