Skills Project Management, Research, Media Coaching, Video Production, YouTube, Event Marketing
The National Association of Housing and Redevelopment Officials (NAHRO) staff hosts and attends several conferences and public education events throughout the year. To assist with their advocacy efforts, several marketing materials were created.
In addition to developing conference marketing materials, Carmen managed the video for the organization to show via digital channels and at events. As the project manager, Carmen found and briefed the videographer, developed the video script, prepared the organization’s President and Senior Vice President for their interviews, booked and coached the video narrator, coordinated the video’s set/location and compiled b-roll (Congressional hearing video, photos) – all within a two week deadline. Nice.