Wayside Garden’s Anniversary Sale Case Study

Anniversary Sale and Giveaway
  • Wayside Gardens 94th anniversary sale
  • WG Anniversary sale email marketing
  • WG email marketing

Project Info

Client Wayside Gardens
Skills Dreamweaver, Photoshop, Writing, HTML (Kalio), Email Marketing (SilverPop), Social Media (Twitter, Facebook, Instagram)

Project Description

Challenge:
Wayside Garden’s team spent a year sharpening the brand of its nearly 100-year-old company. Each year, they have an anniversary sale. As a part of their efforts to reach customers and define their true market, they decide to use their 94th anniversary as an opportunity to reach customers.

Objective:
Strengthening customer engagement and brand awareness.

Tasks:

  • Reach out to customers on social media.
  • Have polling contests that give the team insights on customers preferences.
  • Have a 7-day giveaway of products for participation in the contest.

Results:
Facebook: 339 Organic likes in the first day, 940 Organic likes during the contest period – a 24.3 percent increase in previous week’s likes and the most likes received in any weekly period
Contest Entries: Day 1: 651, Day 2: 1,540, Day 3: 675, Day 5: 2,127, Day 6: 2,403, Day 7: 2,781
Site visits: Anniversary Sale Page: 8,022 – Giveaway Giveaway Page: 6,316

One of the campaign’s winners:
Michaela H.
“Your plants are so much healthier than other online gardening stores. Thank you for carrying such quality flowers! I will be shopping with Wayside Gardens for a long time.”

Email Marketing:
More than $22,000 in revenue