Wayside Garden’s team spent a year sharpening the brand of its nearly 100-year-old company. Each year, they have an anniversary sale. As a part of their efforts to reach customers and define their true market, they decide to use their 94th anniversary as an opportunity to reach customers.
Strengthening customer engagement and brand awareness.
- Reach out to customers on social media.
- Have polling contests that give the team insights on customers preferences.
- Have a 7-day giveaway of products for participation in the contest.
Facebook: 339 Organic likes in the first day, 940 Organic likes during the contest period – a 24.3 percent increase in previous week’s likes and the most likes received in any weekly period
Contest Entries: Day 1: 651, Day 2: 1,540, Day 3: 675, Day 5: 2,127, Day 6: 2,403, Day 7: 2,781
Site visits: Anniversary Sale Page: 8,022 – Giveaway Giveaway Page: 6,316
One of the campaign’s winners:
“Your plants are so much healthier than other online gardening stores. Thank you for carrying such quality flowers! I will be shopping with Wayside Gardens for a long time.”
More than $22,000 in revenue