The foundation to branding is a communications strategy
The root to any strong brand messaging is a communications strategy. The document will inform an organization’s content plan and tone while also setting a standard for how to communication with a target audience. Before drafting the strategy, you must first have a discovery session with core team members that answers questions about both the organization’s goals and big ideas.
In this article, published on LinkedIn, Nice Media Group’s CEO walks through why a communication’s strategy is important, what it should include, how it evolves and tips for getting it right.
Read the full article here.
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