Integrated Media Publishing has four magazines. Editorial support included copyediting, photo-gathering, photo-editing, and writing for each monthly issue. Special sections such as the Best and Brightest (35 Under 40), 50 Most Influential People of the Year and the 25 Fastest Growing Companies were also supported.
The National Association of Housing and Redevelopment Officials (NAHRO) staff hosts and attends several conferences and public education events throughout the year. To assist with their advocacy efforts, several marketing materials were created. In addition to developing conference marketing materials, Carmen managed the video for the organization to show via digital channels and at events.
Organizational Video Read More »
The National Association of Housing and Development Officials (NAHRO), is the industry’s leading voice on Capitol Hill. The organization hosts three conferences a year and several advocacy and public education events throughout the U.S. NAHRO needed to display their efforts and the ways others can get involved. Nice developed print event materials such as take-away
Conference Advocacy Materials Read More »
A global network of financial institution executives, small and medium size enterprise (SME) owners and SME experts use the International Finance Corporation’s SME Finance Forum website. Carmen manages the daily industry news curation, events and other sections. She also maintains and further develops the event website and member app.
Content Management Read More »
Carmen led the initiative to revamp the Park Seed website. Before the update, the website had competing colors, text and images. In an effort to focus the customer, the new design included decluttering features such as redesigning with clean lines and using a digital style guide for colors and images. We also added user functionality such as
Park Seed Website Redesign Read More »
Challenge: Wayside Garden’s team spent a year sharpening the brand of its nearly 100-year-old company. Each year, they have an anniversary sale. As a part of their efforts to reach customers and define their true market, they decide to use their 94th anniversary as an opportunity to reach customers. Objective: Strengthening customer engagement and brand awareness. Tasks:
Wayside Garden’s Anniversary Sale Case Study Read More »
The Fit Family Challenge is a statewide healthy family lifestyle program in which Palmetto Parent magazine participated in. In 2014, the magazine motivated families in the Midlands region of South Carolina to exercise and eat healthy during the summer break. To participate, families registered online and tracked activities for a chance to earn points and win prizes. Objective: The partnership with
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