Strategic Marketing, Persona Mapping, Content Creation for Jillian Coleman Realtor
Strategic communications and content creation helped increase engagement, real estate leads and revenue for Jillian Coleman.
Digital Campaigns
Messaging through email marketing, social media campaigns, contests and graphics
Content Creation and Audience Engagement for The Perinatal Equity Initiative
Client Challenge Providing support, resources, and access for Black birthing women 16 years and older, the team at Black Infant Health in Riverside and San Bernardino Counties have worked tirelessly to improve the outcomes for Black women and infants during childbirth. The team desired a comprehensive campaign that would empower Black women before, during and …
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Branding and Strategic Communications for The Ubuntu Center
Client Challenge The Ubuntu Center core team is passionate, dedicated and resilient in their fight against racism and the advancement of population health equity. With a multi-million dollar donation for their new center at Drexel University’s School of Public Health, they required communication experts who matched their vigor and would ensure a successful launch of …
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Communications Strategy and Content Creation for the New Jersey Prematurity Prevention Initiative
Client Challenge The new executive director of SNJPC desired stronger engagement of PPI’s newest attempt to reach their community, the Maternal Experience Survey. The Maternal Experience Survey was co-developed with the New Jersey NAACP. The team faced communications barriers around connecting with their community and highlighting the importance of the Maternal Experience Survey. About New …
Digital Campaign for Sisters in Cinema
Nice Media Group led the 60-day digital fundraising campaign for the Sisters in Cinema Media Arts Center, which is located on the south side of Chicago. Launched in 1997, Sisters in Cinemas an online resource for and about African American women filmmakers. Today they are a Chicago based non-profit and their mission is to to entertain, educate, develop and …
Digital Campaign for the Africa SME Finance Forum in Nairobi
As the first regional event for the SME Finance Forum (managed by the International Finance Corporation), we were responsible for creating and implementing a communications plan that would attract hundreds of global fintech companies, banks and financial institutions to attend a conference in Nairobi, Kenya. Using a digital campaign focusing on social media, email marketing …
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Digital Campaign for the Global SME Finance Forum in Berlin, Germany
As the flagship event for the SME Finance Forum (managed by the International Finance Corporation), we were responsible for creating and implementing a communications plan that would attract hundreds of global fintech companies, banks and financial institutions to attend a conference in Berlin, Germany. Using a digital campaign focusing on social media, email marketing and …
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Organizational Video
The National Association of Housing and Redevelopment Officials (NAHRO) staff hosts and attends several conferences and public education events throughout the year. To assist with their advocacy efforts, several marketing materials were created. In addition to developing conference marketing materials, Carmen managed the video for the organization to show via digital channels and at events. …
Wayside Garden’s Anniversary Sale Case Study
Challenge: Wayside Garden’s team spent a year sharpening the brand of its nearly 100-year-old company. Each year, they have an anniversary sale. As a part of their efforts to reach customers and define their true market, they decide to use their 94th anniversary as an opportunity to reach customers. Objective: Strengthening customer engagement and brand awareness. Tasks: …
Fit Family Challenge
The Fit Family Challenge is a statewide healthy family lifestyle program in which Palmetto Parent magazine participated in. In 2014, the magazine motivated families in the Midlands region of South Carolina to exercise and eat healthy during the summer break. To participate, families registered online and tracked activities for a chance to earn points and win prizes. Objective: The partnership with …