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Branding and Strategic Communications for The Ubuntu Center

Client Challenge The Ubuntu Center core team is passionate, dedicated and resilient in their fight against racism and the advancement of population health equity. With a multi-million dollar donation for their new center at Drexel University’s School of Public Health, they required communication experts who matched their vigor and would ensure a successful launch of …

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Digital Campaign for the Africa SME Finance Forum in Nairobi

As the first regional event for the SME Finance Forum (managed by the International Finance Corporation), we were responsible for creating and implementing a communications plan that would attract hundreds of global fintech companies, banks and financial institutions to attend a conference in Nairobi, Kenya. Using a digital campaign focusing on social media, email marketing …

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Park Seed Website Redesign

Carmen led the initiative to revamp the Park Seed website. Before the update, the website had competing colors, text and images. In an effort to focus the customer, the new design included decluttering features such as redesigning with clean lines and using a digital style guide for colors and images. We also added user functionality such as …

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Wayside Garden’s Anniversary Sale Case Study

Challenge: Wayside Garden’s team spent a year sharpening the brand of its nearly 100-year-old company. Each year, they have an anniversary sale. As a part of their efforts to reach customers and define their true market, they decide to use their 94th anniversary as an opportunity to reach customers. Objective: Strengthening customer engagement and brand awareness. Tasks: …

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